Know Exactly Who's Scanning Your QR Codes
Real-time scan tracking with geographic data, device insights and time-based trends — so you can make smarter marketing decisions and prove ROI.
Start Tracking Free View plans →How QR Code Tracking Works
Three simple steps from QR code creation to actionable data.
Generate a Trackable QR Code
Create a dynamic QR code with Guru QR. Each code is automatically linked to your analytics dashboard — no setup required.
Someone Scans Your Code
When a user scans your QR code with any smartphone, our system instantly logs the scan, location, device and timestamp.
Review Your Analytics Dashboard
Log in to see your data visualised in clear charts and maps. Filter by date range, export results, and act on the insights.
Geographic Scan Tracking
See precisely where in the world your QR codes are being scanned. Every scan is automatically geo-located down to city level — so you can see whether your London poster is reaching Londoners, or your New York campaign is landing in the right boroughs.
- Country-level breakdown for all scans
- City-level precision on paid plans
- Percentage breakdown by location
- 190+ countries tracked automatically
Time-Based Scan Analysis
Discover exactly when your audience engages with your QR codes. Identify your peak days and hours so you can time your campaigns for maximum impact — whether that's running a lunchtime promotion or optimising your event signage schedule.
- Hourly, daily and weekly scan trends
- Custom date range filtering
- Interactive trend charts
- Identify peak engagement windows
Device & Browser Insights
Understand the devices and browsers your audience uses when scanning. This data helps you optimise your landing pages — if 85% of your scanners are on mobile, your destination page must be pixel-perfect on mobile too.
- iOS vs Android breakdown
- Browser and OS detection
- Mobile vs desktop vs tablet split
- User agent logging for deep analysis
Every Metric That Matters
Your analytics dashboard puts all the data you need in one place.
Total Scans
See the lifetime and period scan count for each QR code, and across your entire account.
Scan Location
Country and city-level data for every scan, automatically resolved from the scanner's IP address.
Scan Date & Time
Exact timestamp for every scan. Filter by any date range to analyse specific campaigns.
Device Type
Understand whether users are on iOS, Android or desktop so you can optimise your destination pages.
Scan Trends
Interactive charts show how scan volume changes over time, helping you spot spikes and patterns.
Campaign Tags
Tag your QR codes by campaign or category and filter analytics to compare performance across projects.
Built for Data-Driven Marketers
Guru QR analytics gives you the clarity to make every campaign count.
Why QR Code Analytics Change Everything
Without analytics, a QR code is a black box. You print it, you scan it, but you have no idea if it's working. With Guru QR analytics, every campaign becomes measurable.
Prove ROI
Link scan volume directly to campaign spend and justify every print run.
Target Smarter
Use location and timing data to focus spend where engagement is highest.
Optimise in Real-time
Spot underperforming codes and update the destination immediately.
Understand Your Audience
Build a picture of who engages with your physical and digital touchpoints.
Analytics available from the Hobbyist plan
- Full scan history & counts
- Country & city tracking
- Device & OS breakdown
- Date & time filtering
- Interactive charts
- Unlimited scans tracked
Start Tracking Your QR Code Scans Today
Create your free account in seconds. No credit card required. Get analytics the moment your first QR code is scanned.
Create Free Account